ABOUT US Corporate Philosophy

Catch copy / phrase

I'm hungry for you.

Mission: raison d'etre

Japanese food culture is a world-class culture that incorporates Japanese seasons, emotions, nature, etc. and is sublimated by craftsmanship cooking techniques.

The reason for our existence is to sustain and develop the world-class culture.

Since our founding in 1914, we have started with wax food samples, and in line with the times, we have evolved the materials into the current plastic resin-based food samples to increase the number of restaurant customers for a long period of time. First of all, we are continuing product development.

Vision: A promise of the future that we want to realize. Prospects / future goals

We will continue to support the development of restaurants by drawing out the deliciousness of food with skillful craftsmanship and creating food samples that will make people hungry.

At the same time, we will strive to increase the value of food samples and craftsmen and improve the image of the industry as a whole.

Value Value / Strength / Promise

● By combining plastic raw materials such as vinyl chloride resin and highly light-resistant paint, food samples that can be used for a long time even in an environment such as a showcase with strong sunlight will increase the ability to attract customers and reduce the burden of advertising expenses.

● By using food samples instead of real ingredients, we contribute to the protection of valuable natural resources.

● We will keep in mind careful manufacturing and always aim to improve our technical capabilities.

● Continue to disseminate information so that the usefulness of food samples, the thoughts and efforts put into each one, the high level of craftsmanship and invisible efforts can be communicated more widely, and the work of food samples can be accurately conveyed. I will.

● We will pass on the technology of food samples originating in Japan to future generations.

● And we will continue to make efforts for that purpose.

representative